AI UGC that looks like a real person filmed it. Built for SaaS.
HeyGen, Higgsfield, Arcads and Creatify will render whatever brief you bring them, whether you sell software or supplements. Ours writes the brief. It reads your positioning, ICP, features and competitors, casts a brand character who stays the same person in every shot, and produces creative that argues for your product. You download it and post it yourself.
SaaS has nothing to point a camera at.
A DTC brand films the product. You are selling an abstract workflow that lives behind a login, so short-form either does not get made at all, or you pay a freelance creator three hundred dollars a video to explain a category they do not understand, or you use a general-purpose avatar tool and get a stock presenter reading a script you still had to write yourself.
Vertical where everything else is horizontal.
The generation engines are excellent and largely interchangeable. The difference is everything that happens before the render.
The brief comes from your BRAIN
Hooks, scripts and shot lists are written from your positioning, ICP, feature list and competitor set — the same structured profile that drives your SEO and your cold email. The creative makes an argument for your product instead of describing a category.
A cast, not a fresh stranger each time
Build characters — founder, PM, happy customer — from a template or your own reference photo. Train a Soul ID once and that face stays consistent across every still and video you ever generate. Pick a setting and we cache a keyframe so the room matches too.
Ad modes built for software
Ten archetypes that convert for B2B buyers: founder to camera, product walkthrough, problem and solution, product UI cinematic, concept explainer, AI testimonial, feature announcement, phone-selfie UGC, value-prop cinematic — and a wild card that classifies your idea and picks the right one for you.
Your actual product appears in it
Upload screenshots and screen recordings as product context and the storyboard cuts to them at the right beat. The result shows the software doing the job, rather than a presenter talking vaguely near it.
Cast once. After that it is a brief and a download.
Cast a character
Start from a template or upload a reference photo of a real person, often the founder. Set identity, appearance, outfit, and role. Train a Soul ID when you want pixel-level consistency across every future generation.
Give them a voice
Audition voices inline from the library and pick the one that fits, or attach a cloned voice profile. Delivery is tuned per mode: expressive and unpolished for UGC, steadier for a produced walkthrough.
Pick a setting
Kitchen, home office, car, desk. We generate candidate portraits in that setting and you approve one, which is cached as a keyframe so every future video hits the same look instead of drifting.
Bring a hook, or atomize one
Write your own angle, generate hook variants, or point the studio at a published SEO article and let it pull out the angles worth filming. It can also work from a competitor or trend signal you have saved.
Mode, script, storyboard, shots
Choose an ad mode or let the wild card classifier pick. The studio writes the script, breaks it into a storyboard of three to six shots with motion and framing, and derives the shot list. Every stage is editable before anything renders.
Generate and audition beat by beat
Each shot renders as an image take first, then as a lip-synced video take with the audio timed against the transcript. If one beat is wrong, re-render just that beat instead of the whole video.
Compile and download
Add a music bed and an end card, pick the aspect ratio, compile. Every still and take lands in your library, filterable by kind, format and source, ready to download and post wherever your buyers are.
Creative volume without a creative team.
Everything that ships with the channel.
The questions people actually ask.
Do you post it to my social accounts?
How is this different from HeyGen, Higgsfield, Arcads or Creatify?
Can I use my own face?
Will it obviously look like AI?
What formats and aspect ratios do I get?
What does a video cost to generate?
Do I need to write the script?
Make the creative you keep not making.
We are onboarding a small group of B2B SaaS teams. Drop your email and we will reach out when access opens.